Heroic Business Authors Blog
The silver lining of quarantine: why the coronavirus is great news for business authors
A few days before I drafted this post, the United States basically shut down in response to the outbreak of COVID-19. Schools and universities closed their campuses. Museums and performing arts organizations shut their doors and canceled the ends of their seasons....
How much does it REALLY cost to write a book? (And do I need extra wagon wheels?)
How much does it REALLY cost to write a book? (And do I need extra wagon wheels?) Well, the short answer to “how much does writing a book cost?” is that it depends on who you ask. But who to ask isn’t an easy question, because most of the people you’d think of to ask...
Why write a book?
Why write a book? Wait, I know this one! A book grows your authority, making you the top-of-mind expert in your industry A book spreads your message to the world, helping more people change their lives than you could ever reach 1:1 A book grows your business,...
What makes a great book great?
What makes a great book great? I talk about writing great books a lot. Why do I do that? It’s not like anyone else is talking about it. The biggest book coaches and self-publishing gurus out there are the ones talking about how anyone who wants to can write a book,...
10 No-Hype, Non-Sleazy, Real-World Reasons to Write A Business Book This Year
If you follow the self-publishing industry at all, or if you’re considering writing a business book and do a bit of research on why it might help you, you’ve probably run into some common Reasons To Write A Book. For example: A book positions you as a go-to expert in...
The real key to being an “authorpreneur”
As a business owner considering writing a book, you’re probably familiar with the term “authorpreneur.” The term has been around for a few years, but has gotten more popular recently, largely due to Jesse Tevelow’s book Authorpreneur, which came out in 2018. The idea...
Writing Cats and Dogs: How writing a business book is like owning a cat (as a dog person!)
Writing Cats And Dogs: How writing a business book is like owning a cat (as a dog person!) I used to be a dog person — more specifically, a lifelong dog OWNER. My family had at least one or two dogs for my entire life, from my birth through grad school. We never had...
6 things Inigo Montoya can teach you about writing a great book
I write a lot about the what, the how, and the why of writing high-quality books. Sometimes I even write about the when and the where. But aside from talking about you as the potential author, it’s a bit rarer that I write about the who of writing high-quality books....
5 helpful questions to ask before writing a book
Every business owner has wondered “should I write a book?” at some point. Now that self-publishing has made bringing a book into the world way more accessible, any business owner can write a book. Some experts say that every business owner must write a book. And the...
Why write a book in a year when you can write a book in a weekend?
In mid-fall 2019, Chandler Bolt (the founder of Self-Publishing School) did a TEDx talk called “How To Write A Book In A Weekend: Serve Humanity By Writing A Book.” On top of its inspiring message around the impact a book has on the world, two things about this talk...